BizMo

Brightcove una delle più visionarie company (era?) che propone una piattaforma per il video/tv/web cambia strategia di business e CHIUDE tutti i free account!

Da un punto di  vista web2.0 fare un passo indietro dall’approccio freemium è una cosa molto brutta in termini di affidabilità del mondo web (pensate se Flickr CHIUDESSE tutti gli account non premium).

Equivale ad una minaccia verso l’utente che ha lavorato per costruire il proprio account cui era strato promesso free che è obbligato o a buttare tutto o a pagare! Ci sono modi più intelligenti e progressivi di fare la stessa cosa (es. chiudere gli account inattivi con mail di alert poi ridurre qualche servizio  o proporr a pagamento il premium a prezzo ridotto e poi chiudere)

Giusti i fini (profitability), trendy il business model (solo premium+trial), sbagliati i modi (cut off).  Grandiosa la scelta di tempo (Election Day - tutti blogger impegnati a parlare di Obama). Brutta storia . 

Vediamo i punti salienti della mail che ho ricevuto da Brightcove e che è allegata.

1. you created or used at least one free Brightcove Network account during the last two years.
2. [we] discontinue the Brightcove Network (the free version of our service).
3. [we] not affect Brightcove platform accounts that customers have paid to use.
4. On December 17, 2008, we will be shutting down:  
   1. Brightcove Network accounts that have not been upgraded to paid Brightcove platform accounts. Brightcove.TV website (which is separate from the corporate Brightcove website).
5. Until December 17, 2008, your Brightcove Network account will remain fully functional;
6. At the same time, we are giving you a free trial of Brightcove 3 the newest version of the Brightcove online video platform. Your content will automatically appear in Brightcove 3
7. If you’d like to continue to use Brightcove after December 17, you’ll need to purchase Brightcove 3
8. video download tool by December 1, 2008. We will notify you when this is ready.  
9. all of the players you have published through your Brightcove Network account will stop serving video as of December 17, 2008.

• You can start using your Brightcove 3 trial today by signing-in with your existing username and password. All of your content will be accessible through both your current Network account as well as Brightcove 3. Sign in to Brightcove 3.
• If you’d like to continue to use Brightcove after December 17, you’ll need to purchase Brightcove 3. The best way to do that is to submit a request for our sales team to contact you. Request contact from Brightcove Sales
• As one of our Network publishers, you qualify for this one-time, exclusive offer: Purchase Brightcove 3 by 6:00 p.m. ET on December, 16, 2008, and get up to three additional months for free.*
• If you’d like to download the content from your Brightcove Network account, we plan to provide a video download tool by December 1, 2008. We will notify you when this is ready.
• If you have any additional questions, they are most likely answered in the FAQ we’ve prepared. View the FAQ.